綠妝技研中心InnoVeg Lab
Innovation, Trust, Sustainability, Responsibility
"If we can't create value for the world, then there is no need for us to exist."
General manager and top director of R&D department
Our mission
InnoVeg Lab Technology Research Center is a green and sustainable scalp care product research and development center, dedicated to "technological development to solve scalp problems". The founder has accumulated 60 years of research and development technology and experience, and we redefine scalp care as the core hair product technology.
Based on dermatology, we prioritize the use of plant-derived ingredients, pay attention to environmental sustainability and product efficacy, and help brands and partners build product power.
Flip the traditional shampoo market development direction based on hair quality appeal and excessive packaging, and return to the essence of shampoo. It should take "scalp care" as the starting point to provide consumers with the best washing and care experience.
Rooted in Taiwan, he has a global strategic vision, aiming to "solve the scalp problems of all mankind" and create a scalp care ecosystem.
Our history
2003
Macrohi was established
2004
Construction of Aromase Scalp Care Product Line
2006
Launched the mamafabao brand pregnancy series products
2012
Developed Seemoli's "Hair and Makeup Art Museum" series of famous paintings
2013
- juiArt brand was born / established scalp and hair care product line
- Established a scalp care center
2015
Established HIT Scalp Care Academy
2016
ScalpX scalp detection software won the invention patent of R.O.C
2019
-Developed and launched MediPRO power series products
-Eco-friendly packaging with 100% PCR recycled plastic
2020
- Passed the international B Corp TM certification, becoming the only B-type company in Taiwan focusing on scalp care
- Won the C2C Cradle to Cradle International Certification, becoming the first C2C Bronze professional hair product in Asia
- Aromase won the Taiwan Excellence Award and the Golden Point Design Award
2022
Officially introduce green electricity
2021
- juliArt won the Monde Selection Gold Award for French Quality
- Emmas won the iF National Design Award
- Sign RE10x10 and commit to using at least 10% renewable energy by 2025
- Signed the NetZero2030 Net Zero Carbon Emissions Declaration
Focus on the "scalp" business and solve the global scalp problem with a sustainable brand
The key to hair growth｜The human efficacy test proves that it is effective, revealing the ECHO series of Jueya, reproducing fluffy and confident hair
Product Story | Directly hit the secret Q&A of juliArt product development! (superior)
Ｍedia coverage
Product Story | Directly hit the secret Q&A of juliArt product development! (Down)
Focusing on product power, Emmas has become the new favorite of European and American hair products
For Sustainability, Ready Enterprise—MacroHi